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Our Mission, Our Story, Our Values

About us

Discover the Cling mission—what drives us, who we are, and the core values that guide everything we do. Learn about our journey, our dedication to sustainability, and the principles that shape our commitment to creating a more sustainable future.

Our Mission

In an era marked by environmental degradation, resource depletion, and escalating waste generation, the conventional linear economy has proven to be an unsustainable path. The urgent need for a profound shift towards a circular economy cannot be overstated. Circular business models hold the key to addressing this impending global crisis.

We have made it our mission to offer a sustainable framework that not only mitigates environmental harm but also fosters economic growth and social well-being. We believe in circular over linear, endless over finite, and lasting solutions over quick fixes. It’s not an easy task, and we don’t have all the answers, but we know it’s worth our time.

“Write out the Cling vision”

Our Team

  • Founded Cling in 2020.
  • Previously at Northvolt, designing batteries for recycling and end of life.
  • Founded electric formula racing team at Lund University.
William Bergh
Founder & CEO
  • Joined Cling from Volvo Cars in 2020.
  • Held leadership positions in remanufacturing.
  • Expertise in electrification and the aftermarket.
Gunnar Magnusson
Employee Experience Manager
  • Joined Cling from Spotify in 2021.
  • Worked in Spotify’s finance software development team.
  • Expertise in scaling cross border payment infrastructure.
Axel Sundberg
Tech Lead
  • Joined Cling from Brunswick Group in 2022.
  • Prior experience in corporate strategy, M&A, and critical issues.
  • Sector focus on energy and tech.
Eden Yates
Market Lead
  • Joined Cling from Debricked in 2022.
  • Expertise with data engineering and infrastructure.  
  • Implemented open-source security across multiple use cases.
  • Joined Cling from Stockholm University in 2021.
  • Multi-disciplinary skill set.
  • Draws on branding, design, and comms in bringing Cling story to life.
Filippa Hector
Marketing Manager
  • Joined Cling from Effico in 2021.
  • Operations expertise, with a particular focus on cross-border trade and logistics.
  • Overseeing the growing logistics operations of Cling.
Axel Wimby
Sales and Operations Lead
  • Joined Cling from Werlabs in 2023.
  • Delivered project management and coordination for critical sectors.
  • Focus on enabling efficient movement of circular batteries.
Kristina Nilsson
Supply Chain Manager
  • Joined Cling from Normative in 2023.
  • Experienced in scale up and delivery at pace.
  • Particular focus on global climate tech and circular models.
Halley Rainer Wallén
Battery Circularity Specialist and Sustainability Lead
  • Joined Cling from Sellda in 2023.
  • Expertise in running sales pipelines and sales development.
  • Ensured customer success and relationship building at all levels.
David Hjelmström
Battery Procurement Specialist
  • Joined Cling in 2023 from Centrale Lille, France.
  • Currently studying both Engineering and Business.
  • Developing French Market and Analyzing data into exciting insights that drive smart business moves
Malo Guyard
Data Associate
  • Joined Cling from Zmarta in 2023.
  • Proficiency in designing and optimizing user interfaces (UI) and user experiences (UX) with a focus on streamlining processes and development.
  • Design products that enable circularity.

Valentin Loschinin
Head of Product Design
  • Daniel Reed, a seasoned full stack developer.
  • Joined Cling in 2024 after an impressive stint at Futurice.
  • With a strong foundation in both front-end and back-end development, Daniel brings a comprehensive skill set to the table.
Daniel Reed
Full stack developer

Board of Directors

Claes Bidemar
Board Member
David Schelin
Board Member
Rune Nordlander
Deputy member
Oliver Pawela
Board Member
Reilly Brennan
Board Member
Sara Sjöberg
Board Member
Partners & Investors
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